One subject. One night. The only time this industry laughs at itself — on the biggest stage it has.
One name, announced when the subject accepts. The industry spends the next twelve months asking who's next — that anticipation is the franchise.
Conferences run on panels nobody remembers. A roast is the one format built for clips, headlines, and a room packed past its walls — and it can only be produced by people the subject trusts on stage.
"The best feedback I've received from any session we've done. We have confidence in you to host this, pull in sponsors — the stage is yours." TOKEN2049 leadership · July 2026 · on making Tokenroast a recurring fixture
Covered by CryptoBriefing · CryptoSlate · Protos · title-sponsored by TRON DAO · photography: TOKEN2049 official
"Bill Gates would lose money if he bent over to pick up a $100 bill. Justin Sun would lose money if he came through on any of his promises."
One of the biggest reactions of the night · 10:18 on the tape
"Justin, seeing you here today, I had no idea you were short. While it's rare to see a short crypto founder, we all always knew you weren't long."
The subject's own favorite — he said so after the show
T.J. Miller — co-founder and Roast Master. (Silicon Valley, Deadpool.) One of a handful of working comics with real roast credentials and real crypto fluency — the voice the franchise is built on.
Jarred Winn — co-founder, executive producer, and host. Longtime crypto executive; produced the entire 2025 edition end to end and holds TOKEN2049's mandate as trusted producer of the property. A professional writers' room and full production crew engage per edition.
Founders, funds, exchanges, and market-makers — the entire capital stack of the industry in one building for one week. The roast sits inside the main event, above the side-event noise.
A ringside VIP lounge — tables, service, and the subject's own reserved seats. The most photographed seats of the conference.
Every joke is a clip. Full multi-camera capture, edited verticals, and a produced special carry the room to the entire industry timeline for weeks.
A dais of up to four — the Roast Master, the producer-host, a headline comedian, and one invited roaster — take the subject apart for a disciplined sixty minutes. Each comedian takes shots at the dais and at the subject. Then, once everyone has gone, it's the subject's turn.
The subject gets the last word. A written, coached rebuttal set — protected, never cut. The crowd leaves quoting them, not us. Being the subject is the best seat in the house.
By invitation, not for sale. The subject accepts the roast and underwrites the night — and takes the name in the title, the silhouette campaign, the guest list, and approval of who holds a mic. Everyone after is following them.
"Tokenroast, presented by ___." Stage, podium, step-and-repeat. A separate asset from subject rights — the two never compete.
1 availableA founder on stage, roasting the subject. Status, clips, and a story no logo placement will ever match.
2–3 availableSponsor slots reserved for the subject's own portfolio and partners — their brands in the room, their founders ringside.
Limited poolA sponsor buys the front section and gifts it — to their community, their holders, their clients — topped with a meet-and-greet with the Roast Master.
1 availableThe roast rolls directly into the evening's headline party, with the Roast Master's name behind it. The night doesn't end when the mics drop.
Three ways to stage the night. Each tier puts more on the stage — and hands the subject more of the room.
| Feature | The Card | The Main Event | The Title Fight |
|---|---|---|---|
| The property standard — main-program slot, Roast Master + host, The Flippening, full capture, the subject's VIP table | ● | ● | ● |
| Headline comedian on the Dais | — | ● | ● |
| Ringside VIP lounge, bar service | — | ● | ● |
| Founder's Block portfolio slots | — | ● | ● |
| Closed sponsor pool — no third-party logos | — | — | ● |
| Gala staging + after-party integration | — | — | ● |
| Availability | Limited | Limited | Exclusive · 1 |
Production scopes and terms upon request. Availability subject to casting and stage confirmation.
One subject. One night. A franchise the whole industry watches for the rest of the year. The 2026 edition is in production for TOKEN2049 Singapore — and the chair is not empty for long.
Jarred Winn · Co-Founder · Executive Producer & Host
[email protected] · tokenroast.com